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After a six month lull, YouGov are now after me for my opinion several times a week. Obviously, some of this is standard election polling - although with the occasional odd question like 'which of these fictional characters would you vote for?' (Jed Bartlet in case you were wondering). Last night though, I wound up answering questions about Birmingham - initially about black cabs in Birmingham, plus a few questions about more general issues - where is that information going? I am a bit dubious about YouGov sometimes, because they are paying for completion, and they do have details which allow them to select a sample. How that could affect the results versus a random sample poll would be interesting to look at.

26.4.05 13:42

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PoliticalHack / Website (28.4.05 09:37)
I've not been asked that one - although my answer would be the same.
YouGov seem to be reputable enough. All survey samples are selected to ensure that they mimic a random pattern. That's why you may not be grabbed by a market researcher in the street, but the person behind you will be. They are looking for a set number of people in each sample group (age, sex, race etc) to make up a representative sample of the community. YouGov have a problem in that they require net access, which tends to miss out certain groups who are under-represented on the net. I suspect that they adjust their results accordingly.

Adrian (11.5.05 02:48)
Hi. I did the black-cab survey too. I assumed it had been commissioned by the council! Or at least by some local agency that is participating in deciding on the future appearance of cabs in the city - maybe the NEC Group? I'm sure you could find out.

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